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Meta’s Barrage of Arguments Can’t Stop Ad Reach Class Cert.


March 29, 2022

A California federal judge certified a class of Facebook advertisers that claim they were deceived about the company’s “potential reach” tool, ruling that parent company Meta Platforms inc. made an unfocused “blunderbuss of objections” to certification that did not hold up to scrutiny.

Tuesday’s order from U.S. District Judge James Donato certified a class of all U.S. residents and incorporated entities that purchased at least one advertisement on Facebook or Instagram through Facebook’s Ads Manager or Power Editor from Aug. 15, 2014, through the present.

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The class is represented by Eric A. Kafka and Geoffrey A. Graber of Cohen Milstein Sellers & Toll PLLC and Charles Reichmann of the Law Offices of Charles Reichmann.

The complete article can be accessed here.