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Court Certifies Class Action Lawsuit Against Lenscrafters for False Advertising, Overcharging Customers

December 13, 2021


Lawsuit Alleges LensCrafters Misrepresented to Customers the Superiority of Its AccuFit System

NEW YORK, NY – The Eastern District of New York District Court today certified a class action lawsuit against Luxottica Retail North America, also known as LensCrafters, that alleges the company misrepresented to customers the supposed superiority of its AccuFit measurement system and overcharged for glasses made using AccuFit. According to the lawsuit, LensCrafters falsely claims and markets AccuFit as capturing measurements five times more accurate than manual measurements.

The plaintiffs are represented by national firm Cohen Milstein Sellers & Toll in the class action lawsuit.

“With today’s class certification in three states — New York, Florida and California — we are one step closer to holding LensCrafters accountable for misleading and overcharging its customers,” said Theodore J. Leopold, Partner at Cohen Milstein, co-chair of the firm’s Consumer Protection practice group, and Lead Counsel in the case. “We look forward to moving forward with our lawsuit, adding more states, all of which aims to defend consumers’ rights in the face of LensCrafters’ material misrepresentations.”

“The Court’s thorough and well-reasoned decision makes clear that these claims should – and will be – tried before a single jury.  We look forward to seeking redress on behalf of the class and holding LensCrafters accountable,” said Geoffrey Graber, Partner with Cohen Milstein and counsel in the case.

If you think you may be affected by this lawsuit, please email

Media Contact: Berlin Rosen /

About Cohen Milstein Sellers & Toll

Cohen Milstein Sellers & Toll PLLC is recognized as one of the premier law firms in the country handling major, complex plaintiff-side litigation. With more than 100 attorneys, Cohen Milstein has offices in Washington, D.C., Chicago, Ill., New York, N.Y., Palm Beach Gardens, Fla., Philadelphia, Pa. and Raleigh, N.C.