January 31, 2018

A Tennessee father who says a defective guardrail caused his 17-year-old daughter’s death has bought a 30-second ad during Sunday’s Super Bowl pre-game coverage in hopes of getting President Donald Trump’s attention.

Ad slots cost $5 million during the game on NBC, but Steve Eimers made a more targeted purchase. Figuring Trump will spend the weekend at his Mar-a-Lago estate in Palm Beach, Eimers spent $1,000 to buy 30 seconds on the West Palm Beach NBC affiliate, WPTV Channel 5, to run sometime Sunday afternoon during pregame programming.
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The guardrail manufacturer singled out by Eimers, Lindsay Transportation Solutions, is the defendant in lawsuits filed by Eimers and others by West Palm Beach attorney Ted Leopold.
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Eimer’s lawsuit alleges the guardrail failed to perform as intended. “Specifically, the X-LITE guardrail failed to properly perform/telescope upon impact,” the lawsuit said.

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