“Facebook Ad Buyers Secure Class Certification in Facebook Inflated “Reach” Advertisement Case,” Law Street
March 31, 2022
On Tuesday, Judge James Donato certified injunctive relief and damages classes in the fraud case against Meta Platforms Inc. Notably, the opinion opened with a rebuke of Meta’s brief, which reportedly contained many “underdeveloped” arguments that gave the court “ample justification to disregard them.”
Small businesses who purchased advertisements filed the putative class action in 2018 accusing Meta of inflating its potential advertising reach to consumers and charging artificially high premiums for ad placements. The case shed claims through the dismissal phase, leaving the court to consider whether to certify the plaintiffs’ fraudulent misrepresentation and fraudulent concealment claims for damages, and California Unfair Competition Law claim for injunctive relief.
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The court directed the plaintiffs to file a proposed notice dissemination plan by April 29. Facebook is represented by Latham & Watkins LLP and the plaintiffs by class counsel Cohen Milstein Sellers & Toll PLLC and Law Offices of Charles Reichmann.