Cohen Milstein Sellers & Toll PLLC is conducting an investigation into allegations that Facebook provided inflated metrics regarding video ads by overstating the length of time viewers typically spent watching such ads. Earlier this year, Facebook disclosed that the metric it relied on to measure the average time viewers spent watching videos was artificially inflated by 60-80% because it failed to factor in video views of three seconds or less.
If you have purchased a Facebook video ad at any point between May 2014 and September 2016, please take a moment to fill out the questionnaire below. We will contact you within two business days to schedule a time to discuss our investigation.
For additional background on this issue, see “Facebook Overestimated Key Video Metric for Two Years - Social Network Miscalculated the Average Time Users Spent Watching Videos on its Platform,” The Wall Street Journal, September 22, 2016.
Geoffrey Graber, Partner – firstname.lastname@example.org
Cohen Milstein Sellers & Toll PLLC
1100 New York Avenue, N.W.
Washington, D.C. 20005
Tel: (888) 240-0775 or (202) 408-4600
Fax: (202) 408-4699